User experience research + design for do-good organizations
We make websites... better.
Using a website should be easy. Creating and maintaining one should be too. Through sound research, careful listening, a lot of creativity and a true spirit of collaboration, we’ll help you achieve both. Whether you need a complete website redesign or a little bit of research and training for incremental improvements, we can make your website better.
How we do it...
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Consulting
- Website experience audits
- Web analytics reviews
- Usability testing
- Stakeholder needs assessment
- Organizational change mgmt
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Creative
- Creative strategy
- Information architecture
- Wireframes & storyboarding
- Graphic Interface design
- Multimedia creation
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Competitive
- Competitive reviews
- Market/ audience research
- Conversion optimization
- Strategic web planning
- Social networking strategy
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Content
- Web CMS planning
- Systems integration analysis
- Web content audits
- Web copywriting/ training
- Print to digital planning
Who we are...
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J. Todd Bennett
Managing Partner
It says a lot about Todd that one of his favorite artists is Georges Seurat, the 19th century French painter whose masterpieces consisted of thousands of tiny dots that came together to form a coherent whole. Todd approaches his work in much the same way, relying on meticulous research to first envision a creative outcome and to then put in place the components and processes that will be needed to achieve it. He is that rare combination of a big-picture person who’s also fanatic about details, and who understands how the latter gives shape to the former.
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Adam P. Forrand
Managing Partner
Adam Forrand is a master of relationships. It’s a skill that enables him to sit down at an initial client meeting and come away with a clear sense of who everyone is, where they’re coming from, and what their goals are. It’s a skill that helps him use that knowledge to map out ways that various and often competing needs just might fit together in a client’s website. And it’s a skill that mixes well with Adam’s abundance of creative energy, leading to innovative solutions to meet those needs. And with Adam, an unrepentant optimist who says “opportunity” a lot, there is always a solution. Always.
What’s in a name?
Walk into a library with millions of volumes and it is easy to find what you want. We work hard to provide this experience and more for your target audiences. The “decimal” in our name is an ode to one of the earliest content classification systems, the Dewey Decimal System, which helped make libraries more usable. And the 152? That’s the Dewey classification for the field of psychology representing “perception, movement, emotions & drives”.
decimal152: We create websites that are easy to use and motivate visitors to take action.