Usability testing is very task focused. You tell the user to find something. The user completes the task. You then move on to the next task, looking for errors and difficulties along the way. What if the interface is great, but the content isn’t very helpful? In some cases (e.g. transactional scenarios), this task-focused testing [...]
11
May 10
May 10
iTunes, mixtapes and content management
I recently came across Clinton Forry’s inaugural post at the Brain Traffic blog, Content strategy, or, Let’s make a mix tape. I LOVED it (and wish I had thought of it myself. ) You should go read it. Here’s the gist… Clinton had been digging through his box of cassette tapes (odd behavior for a [...]
21
Apr 10
Apr 10
When leadership fails, your website fails.
It’s been a little while since our last post, the Incidental Publisher. We were humbled by the great response. In fact, I was starting to work on a follow-up post when life took a detour. A few weeks ago, I lost my sister to a sudden, tragic death. The circumstances of her passing resulted in [...]
23
Feb 10
Feb 10
The Incidental Publisher
A web CMS: a system that manages web content. It sounded like a dream come true. But what they failed to mention is that the system simply facilitates the management of the content, not its creation. You solved a technical problem and created a human one– real people with little or no experience are now [...]
12
Feb 10
Feb 10
Your website needs a [pre]design
Have you ever visited a redesigned website that looks nice, but is no more usable than before (or worse)? Did your organization implement a new content management system only to find your content never got any better? Were you disappointed when the new portal failed to revolutionize the way you work? What are the first [...]
